Amazon Web Services (AWS) started in 2006 as an extension of’s internal infrastructure for handling and taking care of its online retail operations. It expanded to meet users’ computation, storage, and throughput needs. AWS was one of the first companies to offer a pay-as-you-go cloud computing model.

AWS provides various services and solutions for businesses and software developers which can be used in data centers across the globe. AWS services are obtainable by government agencies, educational institutions, charities, and private businesses.

AWS has numerous services, each of which can be customized depending on the user’s needs. Users must have access to configuration choices and specific server mappings for an AWS service. The Amazon Web Services portfolio has over 100 services, including computation, databases, infrastructure management, application development, and security.

How Is It So Successful?

Amazon Web Services (AWS), Inc’s (AMZN) cloud platform, has become a significant part of the e-commerce behemoth’s commercial portfolio. AWS generated a remarkable $14.8 billion in net sales in the second quarter of 2021, accounting for slightly over 13% of Amazon’s total net sales.

AWS has been outperforming other cloud computing platforms such as competitor Microsoft Azure in recent quarters, consistently growing 30%.

Understanding the advantages of AWS will help you realize that it is a reliable platform that is almost certain to satisfy your business demands. Before you understand how AWS can help you, know this:

AWS services provide computing power, database storage, and content distribution resources. AWS services are packaged into three types: Infrastructure as a service (IaaS), Platform as a service (PaaS), and Software as a service (SaaS) products. Pick the package that suits your business best.

How Can AWS Benefit You?

Here are the benefits of the latest AWS services:

1.    Fraud Control – AWS WAF

AWS Web Application Firewall (WAF) helps you protect your web applications from bots and exploitations that affect application availability, compromise safety, or use unnecessary resources. It enables you to control traffic to your web application using customizable web security rules.

Here’s how you start quickly, according to AWS:

“You can get started quickly using Managed Rules for AWS WAF, a pre-configured set of rules managed by AWS or AWS Marketplace Sellers to address issues like the OWASP Top 10 security risks and automated bots that consume excess resources, skew metrics, or can cause downtime.

You can deploy AWS WAF on Amazon CloudFront as part of your CDN solution, the Application Load Balancer that fronts your web servers or origin servers running on EC2, Amazon API Gateway for your REST APIs, or AWS AppSync for your GraphQL APIs.” 


2.   Sub-Millisecond Read Latencies – Amazon Elastic File System (EFS)

Amazon EFS has a simple, scalable, and elastic file system for Linux workloads with AWS cloud services and local resources. The new update supports sub-millisecond read latencies for all One Zone and Standard General Purpose file systems.

It provides massively parallel shared access to thousands of Amazon EC2 instances, making your applications achieve high aggregate throughput and IOPS with consistent low latencies. Applications that depend on and are sensitive to latency like analytics, content management systems, DevOps, and machine learning inference can achieve average read latencies as small as 600 microseconds.

Amazon EFS is an S3 elastic file system that simplifies setting up, scaling, and cost optimizes storage on the AWS cloud. The EFS design enables it to store petabytes of data without disrupting applications. It grows and shrinks according to usage and storage, so your applications always have the space they need.

Sub-millisecond read latencies are available in all AWS Regions with Amazon EFS without additional actions.

3.    Enables Effective Client Communication – Amazon Connect

Every business requires effective communication with clients – that’s where Amazon Connect comes in. Your call center can communicate with millions of customers every day for appointment reminders, marketing promotions, and upcoming delivery notifications. This service simplifies businesses to deliver better customer service at a lower cost.

Amazon Customer Service associates also use Amazon Connect worldwide to connect with millions of customers.


The Takeaway

Since its inception in 2006, AWS has had a hold on the Public Cloud like nobody before. With its perks, the service continues to regain popularity. AWS also continually releases new features, services, and products for users.

On-demand services are rising in the current market space – AWS right alongside them. It’s become a viable option for businesses looking for reliable, scalable, and inexpensive cloud computing services. With distinct operations in over 190 countries, AWS is the go-to for companies to manage data processing, development, game development, warehousing, and other services.

The most notable advantage of AWS is the EC2 that provides an online cluster of computers. Whether you’re a startup or an established business, AWS is the ideal solution. AWS offers continuous support, extensive cost savings, and maximum uptime, with reasonable ROIs.

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